I’ve been in business for over 8 years. I co-founded an $8 million venture from 2018 to 2023. I’m currently starting and operating 4 new startup ventures. I’ve worked alongside billionaires. I’ve networked with the best in the industry across multiple sectors. I’ve studied and LIVED business for a long time. ONE WORD: OFFERS. Creating them, polishing them, fine-tuning them. Stacking their value. And as the best business coach on the planet, Alex Hormozi, would say: Your business and ability to make money depends on this quote: “Make your offer so good, people feel stupid saying no.” It was literally his first book—all about OFFERS. The difference between making money with your product versus letting it sit there, gathering dust, comes down to one thing: a STELLAR OFFER. Advertising is letting people know you exist. Marketing is the presentation and overall sex appeal, the “wrapper," of how you let people know you exist. And sales are what you have to do a LOT more of when you mess up the first two. But everything from advertising all the way to actual CLOSING should be thought of this way: It’s all selling. Directly, subconsciously—everything is the sale. Your offer, advertised well, marketed with perfection, and stacked with SELLABLE value, will turn you, your products, or your services into a money-printing digital asset. And if you're NOT there yet, it’s because your offer sucks, or your ability to market it to audiences who need it—but don’t even know they need it yet—needs work. Two things to note: Business and working for yourself are predicated on two simple factors: Getting money in. Eyeballs. The ability to get money in is to have an AMAZING offer. To get MORE EYEBALLS around that OFFER, your material on all marketing avenues needs to be presented well: websites, landing pages, hooks, relatable stories to build trust, social proof, CTAs (calls to action)—everything from A to Z. The overall “wrapper” of your advertising says: Hey, I exist. I have the best offer there is. And let me show you why you need it, and how it’s going to change your life.BOOM. Everything begins with YOUR offer! Get your leads to crave it, to salivate over it. How do you make people desire your products and services like Frodo desired the One Ring? PRESENTATION. SEX APPEAL. This is where my Skool community called “SKOOOL’S OUT” teaches exactly this, and helps with these endeavors. The REAL-world endeavors that traditional schooling didn’t prepare us for—we’ve got to do it ourselves. The ultimate SKOOL community on skool.com for new entrepreneurs, seasoned entrepreneurs, and anyone eager to craft a killer offer and present it well. While all forms of business are discussed and there's a community of entrepreneurs and business owners to help you GET BETTER, it’s really tailored to selling better, stacking your offers, and making the overall presentation with the appropriate aesthetics and copy to make leads… CONVERT. Plain and simple—how do we MOVE THE NEEDLE on the one thing every single business needs more of at all times: more converts. More money in, to expand all operations, and keep making the business better. Let’s craft your perfect offer, present it with extreme sex appeal, and create real desire for conversions. My name is Tosh Bradley, and I love business. Come to my Skool community, and let’s all get better at business. Together.